Edmonton, Canada - December 20, 2012
North America’s leading manufacturer of gluten free baked goods and snacks, is partnering with Edmonton’s Food Bank to provide gluten free products for those in need during the holiday season.
Kinnikinnick Foods has worked alongside Edmonton’s Food Bank and other international Food Banks to help meet the growing need for special products. In 2012 alone, they have donated ten pallets of product to the local Food Bank. This holiday season, they wanted to make a special effort by offering discounted gluten free hampers for sale at their local retail store, Kinnikinnick Fresh. For only $20, Kinnikinnick customers can purchase a hamper with $26 worth of product and Kinnikinnick Foods will match all donations pound for pound. By December 15th, the Edmonton’s Food Bank boxes were overflowing with generosity as over 60 hampers had already been donated. The program will continue until the end of month with an expectation of donating over 1000 pounds of gluten free food. “With the need for gluten free hampers on the rise we are proud to support the Edmonton Food Bank throughout the year but especially during the holiday season. We genuinely thank our customers who have purchased these hampers in our store to support those in need in our community,” shared Jerry Bigam, President and CEO of Kinnikinnick Foods.
“Imagine being hungry and knowing that most of the food you can find will just make you sick. This is reality for many people in need. With the tremendous support of Kinnikinnick Foods and other donors, we are determined to prepare hampers suitable for those living with Celiac Disease and Gluten Intolerance,“ says Marjorie Bencz, Executive Director of Edmonton’s Food Bank.
“The Edmonton Chapter of the Canadian Celiac Association applauds the efforts of Kinnikinnick Foods to promote donations of gluten free items to the Edmonton Food Bank and their generosity for matching hamper contributions made by their customers at their store. The holiday season is particularly challenging for families in need who have gluten intolerances such as Celiac Disease because of the higher costs of gluten free products. The Edmonton Food Bank is seeing a growing need for gluten free items as more people are diagnosed with Celiac Disease and Gluten Intolerance. For those individuals with Celiac Disease eating gluten free is not a choice, it is essential for their health,” says Don Briggs, President of the Edmonton Chapter of the Canadian Celiac Association.